Revup Forge ROI Calculator
Estimate the financial impact of your SDR investment, including optional Illicium Fractional Sales Management and RevUp Force services.
Input Parameters
Estimated Results
Lead Generation & Costs
Avg Monthly Qualified Leads
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Year 1 Qualified Leads
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Cost Per Lead (CPL)
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(Y1 Inv. / Y1 Leads)
Cost Per Acquisition (CPA)
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(Y1 Inv. / Y1 New Deals)
Year 1 Performance
Year 1 Pipeline Generated
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First Revenue Expected
Month — ($—)
(After —-month cycle)
Year 1 New Deals Closed
—
(Based on —% conversion)
Year 1 Realized Revenue
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Est. Revenue from Y1 Leads Closing in Y2
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(Due to sales cycle delay)
Year 2 Performance
Year 2 New Deals Closed
—
(Incl. deals from Y1 leads)
Year 2 New Deal Revenue
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Y1 Customer Renewals (in Y2)
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(Based on —-month LTV)
Total Year 2 Revenue
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(New Deals + Renewals)
Year 1 Financial Analysis
Avg. Monthly SDR Salary Cost
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Avg. Monthly SaaS Cost
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Total Avg. Monthly Cost (Year 1)
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(Avg. SDR Salary + SaaS + RevUp Force + Illicium Mgmt)
Total Year 1 Investment
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Est. Months to Breakeven
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(Cumulative Revenue ≥ Costs)
Return on Investment (ROI)
Year 1 ROI
Total Year 1 Investment
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Year 1 ROI
–%
(Based on Y1 Revenue)
Year 1 Realized Revenue
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Year 1 Lifetime ROI
–%
(Based on —m LTV of Y1 New Deals)
Lifetime Value of Y1 New Deals
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Year 2 ROI
Total Year 2 Investment
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(Base Costs Only)
Year 2 ROI
–%
(Based on Y2 Total Revenue vs Y2 Base Inv.)
Year 2 Total Revenue
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Year 2 Lifetime ROI
–%
(Based on —m LTV of Y2 New Deals vs Y2 Base Inv.)
Lifetime Value of Y2 New Deals
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Calculation Notes
Monthly/Annual Leads: SDRs x Leads/SDR/Month. Ramp-up (if selected) applies 60% productivity for months 1-4.
Pipeline Generated: Annual Leads (Year 1) x Average Deal Size.
New Deals & Revenue Realization: Calculated monthly based on leads generated -- months prior, using the --% conversion rate.
Year 1 vs Year 2: Metrics are aggregated based on when new deals *close* (Month 1-12 for Year 1, Month 13-24 for Year 2).
Est. Revenue from Y1 Leads Closing in Y2: Value of Year 1 leads expected to close in Year 2 due to sales cycle delay.
Year 1 Investment: Sum of 12 months of SDR costs (Base Salary + SaaS + RevUp Force) plus any Illicium Fractional Sales Management costs incurred within the first 12 months (based on selected duration). Displayed in Financial Analysis and ROI sections.
Year 2 Investment: Sum of 12 months of SDR base costs (Base Salary + SaaS + RevUp Force). Assumes Illicium Fractional Sales Management cost does not extend into Year 2. Displayed in ROI section.
Avg. Monthly Costs (Year 1): Individual cost components (Salary, SaaS, RevUp) averaged over 12 months. Total Avg. Monthly Cost includes these plus the averaged Illicium Mgmt cost (Total Y1 Investment / 12).
Illicium Investment: Shows total costs for RevUp Force (annual) and Illicium Fractional Management (over selected duration).
Cost Per Lead (CPL): Year 1 Investment ÷ Year 1 Qualified Leads.
Cost Per Acquisition (CPA): Year 1 Investment ÷ Year 1 New Deals Closed.
Breakeven: The first month where cumulative realized revenue meets or exceeds cumulative monthly costs (incl. RevUp Force & Illicium service costs when active).
Year 1 ROI: ((Year 1 Realized Revenue – Year 1 Investment) / Year 1 Investment) x 100%.
Year 2 ROI: ((Year 2 Total Revenue – Year 2 Investment) / Year 2 Investment) x 100%. Year 2 Investment typically only includes base costs (SDR Salary + SaaS + RevUp Force).
Lifetime Value (LTV) Basis: Adjusts calculations for renewals and lifetime ROI. 18m = 1.5x multiplier, 24m = 2x multiplier on initial deal size for value calculations.
Lifetime ROI: ((Total Lifetime Value of New Deals Closed in Period – Investment in Period) / Investment in Period) x 100%.
Disclaimer: This calculator provides estimates based on the parameters entered. Actual results can vary based on market conditions, execution, team performance, and other factors not captured here.
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