Stop Wasting Money on Untrained Sales Talent: Expert Sales Coaching That Works

Stop bleeding money on sales talent that fails to deliver. Most IT businesses hire salespeople and watch them struggle for months without proper guidance. Illicium’s specialised training and coaching transforms underperformers into consistent revenue generators – without the painful 6-9 month ramp-up period that drains your resources and tests your patience.

Hiring sales talent without proper training, coaching, and process is a costly mistake your business can't afford to repeat

0%
67% of new sales hires fail to meet
targets in their first year
0x
Sales reps without proper coaching take 3x longer to reach full productivity
0%
82% of B2B sales reps still struggle
with value-based selling techniques

Trusted By B2B IT and SaaS Companies

TOP 3 challenges we help to resolve

Your Sales Talent Fails to Deliver

Despite hiring experienced salespeople, they struggle to gain traction. They focus on technical features instead of value and fail to connect with prospects. Without proper sales training, even talented individuals will underperform in the complex IT services space.

You're Losing Money on the Learning Curve

New sales hires take 6-9 months to reach full productivity—if they last that long. During this period, you're paying full salary for partial results. Without structured sales coaching and development, this costly ramp-up period extends unnecessarily, draining resources and delaying growth.

Your Sales Approach Lacks Structure and Consistency

Your team members each sell differently, with inconsistent messaging, varying techniques, and unpredictable results. Without standardised sales performance training, you can't scale your sales function or reliably forecast results, leaving your business vulnerable to sales staff turnover.

Our 3-Phase Process: From Sales Chaos to Revenue Machine

Comprehensive Skills Assessment

Stop wondering why your sales team isn’t hitting targets. Our thorough assessment identifies exactly which skills your team members lack and where their development should focus. We’ll examine their current approaches, uncover problematic selling behaviours, and identify exactly where they’re losing prospects in the sales process. This diagnostic phase exposes the specific barriers blocking your ability to effectively generate B2B leads and convert them into revenue.

  • Identify individual and team-wide skill gaps
  • Evaluate current sales methodologies and approaches
  • Assess alignment between sales techniques and buyer expectations

Tailored Training Implementation

Eliminate the confusion about which sales training programs will actually work for your team. Through our specialised approach, we’ll implement training modules tailored to your specific business challenges and team composition. Instead of generic sales advice, your team will learn proven effective sales techniques designed specifically for selling IT services and solutions.

  • Customised training modules targeted to identified skill gaps
  • Practical application exercises using your actual products/services
  • Multi-channel outreach mastery leveraging data and AI tools

Ongoing Coaching and Performance Optimisation

No more training that fades away without implementation—our continuous coaching ensures lasting sales development. We provide real-time feedback on actual sales conversations, help troubleshoot difficult situations, and provide the accountability framework needed to establish new selling behaviours. This ongoing support transforms one-off training into permanent performance improvements that boost your team’s ability to excel in lead generation Australia wide

  • Clear implementation steps that prevent costly missteps
  • Time-saving templates that eliminate starting from scratch
  • Quick-win tactics that generate immediate revenue

Looking for a Sales Augmentation partner with proven credentials?

At Illicium, we’ve specialised in helping IT Services, MSP and SaaS companies grow since 2023 – and we have the Clutch top agency awards every year to back it up. Rather than traditional sales outsourcing, we serve as your GTM engineers and sales enablement partners, delivering both immediate results and long-term strategic growth across local and international markets.
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"Illicium dove really deep into a product they didn’t know, which was fantastic. We’re all amazed by the work they’ve done."
Inna Shablygin
VP of Operations at WWPass
YuriMiloslavsky
"We like Illicium's persistence to deliver above and beyond."
Yuri Miloslavski
CEO at YMtech
muelinger
"Alex is one of the most valuable people I've ever worked with. Proactive, ambitious, dedicated and highly organised."
Ami Mullenger
Sales Development Manager
natalieng
"Illicium were easy to work with and always happy to ask questions and communicate as needed."
Natalie Ng
Management Consultant at Idea Science
fedorch
"Illicium is really good at quickly adopting feedback."
Eugene Fedorchenko
Founder at Intfinite
rae
"The leads that Illicium found and the data they presented to us were very good; they delivered excellent work."
Gavin Rae
MD at Product Rocket

Frequently Asked Questions

Unlike generic sales training, our programs are built specifically for IT service providers selling complex technical solutions. We understand the unique challenges of selling managed services, security solutions, and IT consulting. Our approach focuses on value-based selling techniques rather than feature-dumping, helping your team connect technical capabilities to tangible business outcomes that resonate with decision-makers.
We’ve designed our sales training programs to be implemented alongside your team’s regular sales activities. The initial training typically requires 1-2 full days, followed by weekly coaching sessions of 60-90 minutes. Most importantly, our approach embeds learning into daily work, turning regular sales activities into skill-building opportunities rather than taking your team away from revenue-generating activities.
Most clients begin seeing measurable improvements within 4-6 weeks of program implementation. Initial gains typically appear in leading indicators like increased meeting quality, improved discovery conversations, and stronger proposal presentations. Revenue impact generally follows within 60-90 days as deals influenced by improved techniques move through your sales cycle.
Our sales coaching methodology is differentiated by three key factors: specificity, consistency, and accountability. We provide specific, actionable feedback rather than general advice. Our coaching occurs in a consistent, structured rhythm rather than ad-hoc sessions. And we build in clear accountability mechanisms to ensure new behaviours are implemented. This approach ensures that coaching translates into permanent behaviour change rather than temporary motivation.

Don’t know which service is right for you?

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