Our services

Five-step approach

Did you know that less than 40% of new businesses will survive their third anniversary, whereas over 20% will fail in their first year?

The ‘Lack of a Product-Market Fit’ cause leads the list of the common reasons for startup failures, leaving far behind the second main cause – ‘The Lack of Finance’.

The grim truth about sales is that your product or ideas might not be enough to build a successful sales activation campaign. To maximise outcomes, you need to identify the best-suited target market first, get a clear understanding of its pain points and lead with a laser-sharp value proposition to trigger the best response.

When Illicium come into play, we tend to deep dive into your sales activation strategy and help to find the answers to the most crucial questions:

Who? Why? And How?

We do it by following a five-step approach to elucidate your strategy and provide ongoing support to make sure you generate enough revenue to thrive even in the harshest market conditions.

Elucidate your strategy
GTM Strategy
Let’s map the fastest route to your sales goals with an actionable Go-to-Market Plan.
Target Market
Don’t waste your resources on aiming too broad. We will identify the target to get better results.
ICP Validation
We will leverage data to validate your Ideal Customer Profile and shortlist prospects that are most likely to buy.
We’ll look at what your competitors are doing to uncover their weak spots and perfect your Value Proposition.
Sales Playbook
This is a stage where we combine all the findings to create engaging and efficient sales tactics.

Sales Strategy Design

We help you map the fastest route to market, by providing strategies, frameworks and tools necessary to get you to the next level.

Training & Workshops

Get your less experienced team members up to speed fast with sales enablement training and lead generation workshops.

Ongoing Consulting

Attain sales growth in a predictable and controlled way with ongoing support. Balance sales and marketing activation functions to attain the highest ROI.

Not sure which service is right for you?

Unravelling Sales Strategy Design

In the bustling ANZ business hub identifying the perfect product-market fit is more than a necessity – it’s the backbone of an efficient sales strategy design. A startling reality for startups is that less than 40% survive past their third anniversary, and this sobering statistic is primarily due to a suboptimal understanding of their target market’s needs and an underdeveloped value proposition. It’s a critical juncture where Illicium steps in to turn the tides.
Illicium provides bespoke sales augmentation solutions tailored to each client’s needs. Our service extends beyond mere consultation; we arm businesses with a well-crafted strategy that elucidates and strengthens their outreach, fostering survival and consistent sales growth in the highly competitive Australian and Sydney market.

The Illicium Five-Step Approach

Our five-step approach to business development strategy design helps to lay a solid foundation for outbound campaigns. It consists of the following steps:

  1. An action-focused Go-to-Market Plan design that acts as your roadmap to identifying the fastest path to market.
  2. We prioritise precision in defining your Target Market by narrowing it down to smaller groups. A too-broad approach often leads to diluted engagement, so we focus on specifics.
  3. We employ rigorous, data-driven methods to validate your Ideal Customer Profile (ICP), ensuring that we identify the most promising prospects.
  4. An in-depth Reconnaissance of your competition helps us uncover weaknesses you can exploit. This process gives you a strategic advantage and refines your Value Proposition.
  5. The process culminates in creating a robust Sales Playbook, a culmination of our findings, insights, and carefully crafted sales tactics designed to stimulate growth and success.

Navigating the Australian market demands deep understanding, strategic finesse, and precision. This bespoke sales strategy establishment approach helps companies to thrive in a highly competitive business environment and provides the tools to ignite sales activation funnels.

Setting Sales Processes for Success

Equipping your sales team for success involves more than providing them with a list of potential leads. We believe in setting up solid and efficient sales processes that the sales team members can use as powerful tools to convert discovery conversations into marketing opportunities and sales. One of our unique offerings is the creation of a Sales Playbook, a comprehensive blueprint your sales team can rely on as a central source of truth when pursuing new sales deals. This playbook is a powerful resource that provides clear guidelines for sales engagements.

The Role of Understanding in Sales Growth

At Illicium, we’re convinced that a deep understanding of your product and the value it offers to consumers is paramount for sales growth. We don’t simply jump into campaign mode; we start every project with intensive workshops. These are designed to delve into the unique selling propositions of your solution, the competitive advantages it holds, and the actual problems it solves.
This process goes beyond a superficial understanding; it’s an immersive exploration. We:

  • Ask probing questions
  • Challenge assumptions
  • Dig deep into your offering to craft an efficient, persuasive message that resonates with your marketing personas.

This rigorous process results in a compelling narrative that grabs your potential buyers’ attention, focusing on their needs and pain points so that the sales teams can confidently steer the conversations in a direction that can explain how your product can help them.

Navigating the Australian Market

Every market has quirks, and the Australian market is no exception. Trust-building takes a little longer here, but client relationships are more loyal and stickier. This is why it’s crucial to have a team that understands your product in detail, represents your brand faithfully, and navigates local nuances.
In the realm of sales growth, particularly within the unique business ecosystem of Australia, Illicium’s rich experience and local market understanding serve as invaluable assets. We are not just another outsourcing sales agency but a seasoned team with years of experience navigating the ANZ markets. Our expertise extends across various sectors, including Contact Centre technology, process automation, and cybersecurity, equipping us with a comprehensive understanding of the local IT, SaaS and business landscape.
Our success lies in our ability to tailor a compelling, precise message that seamlessly connects phone, email, and LinkedIn channels. It’s about showcasing your product’s unique value to your customers, striking a chord with their pain points, and fostering meaningful interactions.

Understanding the local nuances can spell the difference between success and failure in sales strategy design and marketing activation. With our hands-on expertise and strategic approach, we navigate these intricacies to ensure sustainable sales growth in Sydney and across Australia. Ultimately, our mission is to survive and thrive, and we’re here to guide you every step of the way.

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