In the business development world, one sales metric dominates all the others by order of magnitude - the price associated with a qualified sales appointment. That figure helps you to understand crucial components of the top-funnel sales generation activities and design a realistic map of the sales activation journey.Cost Per...
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SDR vs BDR: What is the Difference?
When you are looking to generate more sales fast, adding a Business Development Rep to your team could be the right way to move forward. Even the most meticulously crafted digital automation campaign can accomplish so much. And when you need better results, it might require a human touch to...
A guide for an outbound b2b lead generation
When a business sets its course on a growth trajectory, one of the main questions is how to generate sufficient demand to achieve sales goals in a controlled and predictable manner. While lead generation could be an obvious answer to that, the debate starts when you decide which path to...
Top trends for B2B lead generation
Over the past few years, the lead generation process experienced one of the most significant changes in modern B2B history. The COVID-19 accelerated the shift to digital interactions, increasing buyer awareness and enabling decision-makers to rely on their efforts in search of a required solution. Remote selling displaced physical interactions...