Boost revenue with qualified leads through optimised online presence.
Our primary goal is to elevate your revenue by funnelling more qualified leads to your business. This can be fully realised only when your online presence is optimally tuned and aligned with your outbound lead generation strategy. The 360 Digital Audit expertly identifies potential weaknesses and illuminates strategic opportunities, directly enhancing your lead generation efforts.
Expected benefits
Unlock the advantages of the 360 digital footprint audit for your business.
- Amplify online visibility to extend campaign reach and customer conversion.
- Pinpoint and mend weak spots to optimise marketing effectiveness.
- Boost user experience to encourage higher engagement and lead progression.
- Utilise competitive insights to refine tactics and outshine competitors.
- Ensure brand consistency across platforms to maintain reputation and trust.
- Manage and enhance online reputation to increase brand credibility.
- Finetune SEO strategies to attract higher-quality leads.
- Align digital marketing efforts with overarching business goals.
- Gain data-driven insights to optimise lead generation campaign performance.
Inclusions
A multi-touch strategy. Inclusions may vary depending on the objectives, industry, and access level provided.
Website Evaluation:
Assessing the design, functionality, user experience and overall performance of the business's website.
Social Media Analysis:
Examining the business's presence on social media platforms.
SERP (Search Engine Visibility):
Evaluating the business's organic search presence, including Google My Business.
Online Reputation Management:
Online reviews, customer feedback, mentions.
Competitor Analysis:
Assessing the digital presence and performance of competitors.
Brand Consistency Check:
Ensuring consistency in branding elements such as messaging, visuals, tone of voice, and brand guidelines across different digital channels.
Analytics and Heatmaps:
Examining the business's tracking and analytics. Understand how users interact with their website, identify patterns, and optimise the placement of elements to enhance user experience and increase conversions.
Mobile Optimisation Assessment:
Checking the mobile-friendliness and responsiveness of the website and other digital assets to cater to the growing mobile user base.
Conversion Funnel Analysis:
Assessing the effectiveness of the business's conversion funnel, identifying bottlenecks, and optimizing the customer journey for better conversion rates.
Report and duration
Tailored to fit your business needs, the duration of the audit can span from 1 to 4 weeks, depending on the availability of information and level of access provided.
+30min consultation
After the audit’s completion, we extend our service further with a complimentary 30-minute virtual consultation. This opportunity, led by one of our expert specialists, will provide you with a deeper understanding of the results. We’ll discuss the insights drawn from the audit, clarify any complexities, and address any inquiries you might have. We aim to equip you with all the necessary knowledge, ensuring a clear and confident path towards enhanced business growth.
Register Your Interest:
Unravelling Sales Strategy Design
In the bustling ANZ business hub identifying the perfect product-market fit is more than a necessity – it’s the backbone of an efficient sales strategy design. A startling reality for startups is that less than 40% survive past their third anniversary, and this sobering statistic is primarily due to a suboptimal understanding of their target market’s needs and an underdeveloped value proposition. It’s a critical juncture where Illicium steps in to turn the tides.
Illicium provides bespoke sales augmentation solutions tailored to each client’s needs. Our service extends beyond mere consultation; we arm businesses with a well-crafted strategy that elucidates and strengthens their outreach, fostering survival and consistent sales growth in the highly competitive Australian and Sydney market.
The Illicium Five-Step Approach
Our five-step approach to business development strategy design helps to lay a solid foundation for outbound campaigns. It consists of the following steps:
- An action-focused Go-to-Market Plan design that acts as your roadmap to identifying the fastest path to market.
- We prioritise precision in defining your Target Market by narrowing it down to smaller groups. A too-broad approach often leads to diluted engagement, so we focus on specifics.
- We employ rigorous, data-driven methods to validate your Ideal Customer Profile (ICP), ensuring that we identify the most promising prospects.
- An in-depth Reconnaissance of your competition helps us uncover weaknesses you can exploit. This process gives you a strategic advantage and refines your Value Proposition.
- The process culminates in creating a robust Sales Playbook, a culmination of our findings, insights, and carefully crafted sales tactics designed to stimulate growth and success.
Navigating the Australian market demands deep understanding, strategic finesse, and precision. This bespoke sales strategy establishment approach helps companies to thrive in a highly competitive business environment and provides the tools to ignite sales activation funnels.
Setting Sales Processes for Success
Equipping your sales team for success involves more than providing them with a list of potential leads. We believe in setting up solid and efficient sales processes that the sales team members can use as powerful tools to convert discovery conversations into marketing opportunities and sales. One of our unique offerings is the creation of a Sales Playbook, a comprehensive blueprint your sales team can rely on as a central source of truth when pursuing new sales deals. This playbook is a powerful resource that provides clear guidelines for sales engagements.
The Role of Understanding in Sales Growth
At Illicium, we’re convinced that a deep understanding of your product and the value it offers to consumers is paramount for sales growth. We don’t simply jump into campaign mode; we start every project with intensive workshops. These are designed to delve into the unique selling propositions of your solution, the competitive advantages it holds, and the actual problems it solves.
This process goes beyond a superficial understanding; it’s an immersive exploration. We:
- Ask probing questions
- Challenge assumptions
- Dig deep into your offering to craft an efficient, persuasive message that resonates with your marketing personas.
This rigorous process results in a compelling narrative that grabs your potential buyers’ attention, focusing on their needs and pain points so that the sales teams can confidently steer the conversations in a direction that can explain how your product can help them.
Navigating the Australian Market
Every market has quirks, and the Australian market is no exception. Trust-building takes a little longer here, but client relationships are more loyal and stickier. This is why it’s crucial to have a team that understands your product in detail, represents your brand faithfully, and navigates local nuances.
In the realm of sales growth, particularly within the unique business ecosystem of Australia, Illicium’s rich experience and local market understanding serve as invaluable assets. We are not just another outsourcing sales agency but a seasoned team with years of experience navigating the ANZ markets. Our expertise extends across various sectors, including Contact Centre technology, process automation, and cybersecurity, equipping us with a comprehensive understanding of the local IT, SaaS and business landscape.
Our success lies in our ability to tailor a compelling, precise message that seamlessly connects phone, email, and LinkedIn channels. It’s about showcasing your product’s unique value to your customers, striking a chord with their pain points, and fostering meaningful interactions.
Understanding the local nuances can spell the difference between success and failure in sales strategy design and marketing activation. With our hands-on expertise and strategic approach, we navigate these intricacies to ensure sustainable sales growth in Sydney and across Australia. Ultimately, our mission is to survive and thrive, and we’re here to guide you every step of the way.