When a business sets its course on a growth trajectory, one of the main questions is how to generate sufficient demand to achieve sales goals in a controlled and predictable manner. While lead generation could be an obvious answer to that, the debate starts when you decide which path to...
Top trends for B2B lead generation
Over the past few years, the lead generation process experienced one of the most significant changes in modern B2B history. The COVID-19 accelerated the shift to digital interactions, increasing buyer awareness and enabling decision-makers to rely on their efforts in search of a required solution. Remote selling displaced physical interactions...